1. Website Copy
Your website is your biggest marketing tool and your content should reflect it. Consider hiring a professional copywriter to produce your web content. If you are writing your own content keep in mind is not about you, your company, product or service; is about your visitors. Your goal is to connect with them, build a relationship and appeal to their needs and emotions. A well-written web site should entice sales, target a specific audience and improve your search engine rankings.
2. Website Layout
Have a simple layout that is appropriate for your business industry. Your navigation bar should very obviously take you where you want to go. Don’t try to be creative in this area; as a matter of fact this could be confusing. Use commonly used one-words like: about, products, contact, testimonials, etc. Potential customers will be turned off if they can’t find what they are looking for.
Keep your most important message at the top of your website. If visitors have to scroll down to find it, you may loose them even before they see your message. Use images wisely, don’t clutter your page with images that overtake your message.
3. Eliminate apprehensions about buying online.
4. Feature testimonials from satisfied past clients.
The best form of advertisement is third party endorsements. Make sure your testimonials are legitimate and verifiable. Highlight elements of the testimonial for maximum impact and be sure to “legitimize” the testimonial by including the person’s title, business name and website address if appropriate. A couple of written sentences are great, but consider video testimonials as well. Research shows people are more likely to watch one minute of video, than read a minute of text.
5. Ask for the Sale!
Use these five-steps as a checklist for your retail website. If you are missing any of these critical components, consider making changes to your website for maximum online sales.
Fuller Online Solutions specialty is promoting your business online using social media, search engine optimization, Internet marketing and website design. Visit http://www.fuller-online.com